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NINE CREATIVE WAYS TO CONNECT WITH GEN Y AND GEN Z THAT AVOID CONVENTIONAL MARKETING METHODS

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Millennial and Gen Z audiences are tougher to please, more intelligent, and more educated than ever before (dosen’t mean to offend no one). As an experienced digital marketing company, we have seen firsthand how the field of audience interaction is constantly changing. The era in which conventional marketing strategies were the most effective is long gone. But we know how to get their attention. In this blog article, we’ll go over nine creative ways to interact with youthful audiences (mentally and physically) who shun conventional marketing strategies.

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Accept Transparency and Authenticity

“The best marketing doesn’t feel like marketing.” Tom Fishburne, a market analyst.

Young people are drawn to genuineness. They are able to identify dishonesty quickly. You have to be sincere, open, and loyal to your brand in order to interact with them. Speak to them about your growth, successes, and failures. Knowing your business, your company make people close to your brand.

Cooperate with smaller groups of people

Being influential doesn’t require having a huge fan base. Establishing a reliable community is essential for success.” – Expert in influencer marketing, Brittany Hennessy

Put away the celebrity endorsements. Younger audiences look up to micro-influencers  people with modest but active followings who inspire trust. Form alliances with micro-influencers who align with your business and who have a true connection to their audience. More weight will be placed on their suggestions than on any conventional advertisement.

Design Interactive Environments

“The best way to engage with customers is to create an experience that they can’t help but share.” Econsultancy’s David Moth

Young viewers are happiest when they are experiencing things. Rather than being a third wheel, they wish to participate. Create fair opportunities for people to connect deeply with your brand. As we know, immersive virtual reality experiences, pop up stores, and escape rooms, they are real and entertaining.

Put Some Gaming Into Your Brand Marketing

“Gamification is the process of using game thinking and game mechanics to solve problems and engage users.” – Gabe Zichermann, a gamified marketing expert.

A powerful way of attracting younger audiences is gamification in advertising. Embrace game elements into your marketing initiatives by including leaderboards, prizes, and challenges. Keep it lighthearted, friendly, and competitive.

Make use of user-generated content.

“The most genuine kind of advertising is content created by users.” – Kristina Libby, a social media expert

Younger viewers trust their peers more than brands. Encourage them to develop and distribute content relating to your brand. Run competitions, hashtag campaigns, or challenges to encourage others to be creative. Showcase their material on your channels to foster a feeling of community and belonging.

Adopt a Cause Marketing Approach

“Brands that do good, well.” Expert in Brand Citizenship, Anne Bahr Thompson

Social and environmental problems are important to younger audiences. They wish to back companies that have a beneficial influence. Assemble your brand around a cause that appeals to the people in your target market. Make children aware of the impact that their purchases and behaviours may have.

Be where they are.

“Marketing is no longer about the stuff that you make, but about the stories you tell.” Seth Godin, Marketing Expert

Young viewers regularly switch between platforms and devices. You must be present in their environment in order to interact with them. Invest in multichannel marketing tactics that work together across social media, mobile, and digital platforms.

Encourage humor and entertainment.

“The best marketing makes the customer the hero.” Chris Brogan, a business strategy expert

Young people value comedy and fun. They want to be amused, not simply informed. Bring fun and levity into your marketing strategies. Create information that is not only informative but also engaging and easy to share.

“Engagement is not a one-way street.” It is a discussion.” – Sprout Social

Younger audiences want to be heard. They want brands to listen and respond to their comments, questions, and concerns. Encourage two-way contact by actively connecting with them on social media, replying to reviews, and asking for their feedback.

 

David Ogilvy, the creator of advertising, once quipped, “The consumer isn’t a mo; she’s your wife.” Treat young audiences with respect, sincerity, and inventiveness, and you’ll pique their curiosity and loyalty. At our agency, we’ve witnessed personally how effective these unique tactics are in engaging young audiences. So, abandon outdated marketing approaches and embrace the new era; your brand will thank you.

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